This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a cl

Hardbound. Scanning has long been an important element of strategic management and is continually developing. Companies need to identify emerging changes early

Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept