Download or read book Competitiveness of SME in RMG industry of South Asia- A case study of Bangladesh written by Faisal Kabir and published by Lulu.com. This book was released on 2012-05-26 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of SME in RMG industry of South Asia to develop strategic awareness. Bangladesh has been an example of rapid success in RMG business. Mainly SME operation in various level of supply chain of RMG is the area of focus. Operation excellence is the foundation of RMG industry in Bangladesh. Marketing initiative and strategies should be streamlined along with low cost and labour advantages.Integration of operation and marketing would be providing sustainable value chain process. It is important to realize whatever customer is willing to pay is the value they want to buy. Sustainable business process mush be capable of generating value for different customers.Strategic implication in establishing sustainability in RMG industry requires to bring operational excellence and marketing strategy together to get the best out of competitive advantage of RMG industry in Bangladesh.