Download or read book Coercion written by Douglas Rushkoff and published by Riverhead Books. This book was released on 2000-10-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.