Co-branding

Co-branding
Author :
Publisher : Palgrave MacMillan
Total Pages : 182
Release :
ISBN-10 : 031222897X
ISBN-13 : 9780312228972
Rating : 4/5 (972 Downloads)
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Book Synopsis Co-branding by : Tom Blackett

Download or read book Co-branding written by Tom Blackett and published by Palgrave MacMillan. This book was released on 1999 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard, but with two the challenges increase. The brand personalities must be complementary. This text explores this important area.


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