Download or read book Classical Rhetoric and the Visual Arts in Early Modern Europe written by Caroline Van Eck and published by Cambridge University Press. This book was released on 2007-08-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.