This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urba

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urba

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra

This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms