The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the res

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urba