This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landsca

With the widespread use of the Internet, many industries have developed rapidly. The economy based on the Internet poses a significant threat to the traditional

TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed t

From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice—and subsequent business opportunities

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable