Chasing Youth Culture and Getting it Right

Chasing Youth Culture and Getting it Right
Author :
Publisher : John Wiley & Sons
Total Pages : 224
Release :
ISBN-10 : 9781118004050
ISBN-13 : 1118004051
Rating : 4/5 (051 Downloads)

Book Synopsis Chasing Youth Culture and Getting it Right by : Tina Wells

Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.


Chasing Youth Culture and Getting it Right Related Books

Chasing Youth Culture and Getting it Right
Language: en
Pages: 224
Authors: Tina Wells
Categories: Business & Economics
Type: BOOK - Published: 2011-04-26 - Publisher: John Wiley & Sons

GET EBOOK

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking
Chasing Youth Culture and Getting it Right
Language: en
Pages: 226
Authors: Tina Wells
Categories: Business & Economics
Type: BOOK - Published: 2011-03-29 - Publisher: John Wiley & Sons

GET EBOOK

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking
Youth Culture and the Media
Language: en
Pages: 276
Authors: Bill Osgerby
Categories: Social Science
Type: BOOK - Published: 2020-09-29 - Publisher: Routledge

GET EBOOK

This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950
The O.C.
Language: en
Pages: 232
Authors: Lori Bindig
Categories: Performing Arts
Type: BOOK - Published: 2013 - Publisher: Rowman & Littlefield

GET EBOOK

The O.C., A Critical Understanding, by Lori Bindig and Andrea M. Bergstrom, is a feminist cultural studies analysis of FOX's hit teen television drama The O.C.
Racial Stereotyping and Child Development
Language: en
Pages: 133
Authors: Diana T. Slaughter-Defoe
Categories: Medical
Type: BOOK - Published: 2012 - Publisher: Karger Medical and Scientific Publishers

GET EBOOK

In contemporary societies children's racial identity is co-constructed in response to racial stereotyping with extended family, peers and teachers, and potent m