Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scan

Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act

Inhaltsangabe:Abstract: Cause-related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this pape