Strategic Marketing Management in Asia

Strategic Marketing Management in Asia
Author :
Publisher : Emerald Group Publishing
Total Pages : 589
Release :
ISBN-10 : 9781786357458
ISBN-13 : 1786357453
Rating : 4/5 (453 Downloads)

Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.


Strategic Marketing Management in Asia Related Books

Strategic Marketing Management in Asia
Language: en
Pages: 589
Authors: Syed Saad Andaleeb
Categories: Business & Economics
Type: BOOK - Published: 2016-12-22 - Publisher: Emerald Group Publishing

GET EBOOK

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt
Mobile Marketing Management
Language: en
Pages: 0
Authors: Hongbing Hua
Categories: Internet marketing
Type: BOOK - Published: 2019 - Publisher: Productivity Press

GET EBOOK

Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.
The Best Digital Marketing Campaigns in the World
Language: en
Pages: 224
Authors: Damian Ryan
Categories: Business & Economics
Type: BOOK - Published: 2011-06-03 - Publisher: Kogan Page Publishers

GET EBOOK

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network adv
Cases in Advertising and Marketing Management
Language: en
Pages: 236
Authors: Edd Applegate
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Rowman & Littlefield

GET EBOOK

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business
Business-to-Business Marketing Management
Language: en
Pages: 370
Authors: Mark S. Glynn
Categories: Business & Economics
Type: BOOK - Published: 2012-04-04 - Publisher: Emerald Group Publishing

GET EBOOK

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.