This case book compiles five cases on business and management in Malaysia. The first case covered selected issues and challenges in managing family business’s

The publication entitled “Case Studies in Management and Business” encompasses nine case studies exploring real-life scenarios. These case studies encompass

This is the eighth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe) and UUM Press. The current Volume

This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publicat

Institute for Business and Management Research (IMBRe), Universiti Utara Malaysia, is pleased to extend this book which features a compilation of business manag