Download or read book Campaign 2000 written by William L. Benoit and published by Rowman & Littlefield. This book was released on 2003 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign 2000 applies the functional theory of political campaign discourse--analyzing how messages acclaim, attack, or defend--to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.