Business Environment in a Global Context

Business Environment in a Global Context
Author :
Publisher : OUP Oxford
Total Pages : 433
Release :
ISBN-10 : 9780191037603
ISBN-13 : 0191037605
Rating : 4/5 (605 Downloads)

Book Synopsis Business Environment in a Global Context by : Andrew Harrison

Download or read book Business Environment in a Global Context written by Andrew Harrison and published by OUP Oxford. This book was released on 2016-10-14 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa). The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions. The text is accompanied by an Online Resource Centre, which includes: For Students: Chapter and case study updates Emerging issues Annotated web links Ideas for research topics For Lecturers: Lecture notes PowerPoint slides Assignment scenarios and questions Guidance on discussion questions and cases Figures and tables from the text


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