Download or read book Building Global Mindsets written by C. Bouquet and published by Springer. This book was released on 2004-11-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.