Brick & Mortar Shopping in the 21st Century

Brick & Mortar Shopping in the 21st Century
Author :
Publisher : Psychology Press
Total Pages : 317
Release :
ISBN-10 : 9781136676413
ISBN-13 : 1136676414
Rating : 4/5 (414 Downloads)

Book Synopsis Brick & Mortar Shopping in the 21st Century by : Tina Lowrey

Download or read book Brick & Mortar Shopping in the 21st Century written by Tina Lowrey and published by Psychology Press. This book was released on 2007-10-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in


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