Branding TV

Branding TV
Author :
Publisher : Taylor & Francis
Total Pages : 171
Release :
ISBN-10 : 9780240807539
ISBN-13 : 0240807537
Rating : 4/5 (537 Downloads)

Book Synopsis Branding TV by : Walter McDowell

Download or read book Branding TV written by Walter McDowell and published by Taylor & Francis. This book was released on 2005 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999


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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network execut