Download or read book Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference written by Karen Post and published by McGraw Hill Professional. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.