Brand Spirit

Brand Spirit
Author :
Publisher : John Wiley & Sons
Total Pages : 316
Release :
ISBN-10 : PSU:000044534493
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Brand Spirit by : Hamish Pringle

Download or read book Brand Spirit written by Hamish Pringle and published by John Wiley & Sons. This book was released on 2001-03-12 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.


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