Brand Rituals

Brand Rituals
Author :
Publisher : Spyglass Publishing Group
Total Pages : 0
Release :
ISBN-10 : 0984633707
ISBN-13 : 9780984633708
Rating : 4/5 (708 Downloads)

Book Synopsis Brand Rituals by : Zain Raj

Download or read book Brand Rituals written by Zain Raj and published by Spyglass Publishing Group. This book was released on 2012-01-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.


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