Brand Management in Emerging Markets: Theories and Practices
| Author | : Wang, Cheng Lu |
| Publisher | : IGI Global |
| Total Pages | : 353 |
| Release | : 2014-06-30 |
| ISBN-10 | : 9781466662438 |
| ISBN-13 | : 1466662433 |
| Rating | : 4/5 (433 Downloads) |
Book Synopsis Brand Management in Emerging Markets: Theories and Practices by : Wang, Cheng Lu
Download or read book Brand Management in Emerging Markets: Theories and Practices written by Wang, Cheng Lu and published by IGI Global. This book was released on 2014-06-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
