Download or read book Brand Licensing Versus Traditional Growth Strategies written by Pete Canalichio and published by Brand Alive. This book was released on 2019-01-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the pros and cons of brand licensing, make smarter decisions about growth, get a framework to help you decide if licensing is right for you and an actionable plan from a brand licensing thought leader.