Brand Harmony

Brand Harmony
Author :
Publisher : SelectBooks, Inc.
Total Pages : 134
Release :
ISBN-10 : 9781590792827
ISBN-13 : 1590792823
Rating : 4/5 (823 Downloads)

Book Synopsis Brand Harmony by : Steve Yastrow

Download or read book Brand Harmony written by Steve Yastrow and published by SelectBooks, Inc.. This book was released on 2010-05 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.


Brand Harmony Related Books

Brand Harmony
Language: en
Pages: 134
Authors: Steve Yastrow
Categories: Business & Economics
Type: BOOK - Published: 2010-05 - Publisher: SelectBooks, Inc.

GET EBOOK

Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating
Brand Harmony
Language: en
Pages: 188
Authors: Steve Yastrow
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: SelectBooks, Inc.

GET EBOOK

Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating
BrandED
Language: en
Pages: 327
Authors: Eric Sheninger
Categories: Education
Type: BOOK - Published: 2017-04-24 - Publisher: John Wiley & Sons

GET EBOOK

Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two
Bulletin
Language: en
Pages: 836
Authors:
Categories: Agriculture
Type: BOOK - Published: 1922 - Publisher:

GET EBOOK

We
Language: en
Pages: 259
Authors: Steve Yastrow
Categories: Business & Economics
Type: BOOK - Published: 2007-10 - Publisher: SelectBooks, Inc.

GET EBOOK

In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relatio