Brand Desire

Brand Desire
Author :
Publisher : Bloomsbury Publishing
Total Pages : 201
Release :
ISBN-10 : 9781472925374
ISBN-13 : 1472925378
Rating : 4/5 (378 Downloads)

Book Synopsis Brand Desire by : Nicholas Ind

Download or read book Brand Desire written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.


Brand Desire Related Books

Brand Desire
Language: en
Pages: 201
Authors: Nicholas Ind
Categories: Business & Economics
Type: BOOK - Published: 2016-10-20 - Publisher: Bloomsbury Publishing

GET EBOOK

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a wil
Brand Desire
Language: en
Pages: 240
Authors: Nicholas Ind
Categories: Business & Economics
Type: BOOK - Published: 2016-10-20 - Publisher: Bloomsbury Publishing

GET EBOOK

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a wil
The Psychology of Desire
Language: en
Pages: 489
Authors: Wilhelm Hofmann
Categories: Psychology
Type: BOOK - Published: 2016-06-29 - Publisher: Guilford Publications

GET EBOOK

Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such
Brand Intimacy
Language: en
Pages: 357
Authors: Mario Natarelli
Categories: Business & Economics
Type: BOOK - Published: 2017-10-23 - Publisher: Hatherleigh Press

GET EBOOK

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection
What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

GET EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta