Download or read book Brand Competition and Consumer Preference of the Chinese 3C Markets written by MIC Research Team and published by 資策會產業情報研究所. This book was released on 2016-08-01 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using big data analytics, this research covers top 3C (computer, communications, consumer electronics) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by product sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.