Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which menta

How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new

A look into game theory, framing and the game-play psychology of modern sales and marketing.Brain sells is about a unique approach to communication and relation

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of