Download or read book Blunders in International Business written by David A. Ricks and published by Wiley. This book was released on 1993-06-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.