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Big Ideas in Public Relations Research and Practice
Language: en
Pages: 244
Authors: Finn Frandsen
Categories: Business & Economics
Type: BOOK - Published: 2019-10-03 - Publisher: Emerald Group Publishing

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Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses
Primer of Public Relations Research, Third Edition
Language: en
Pages: 417
Authors: Don W. Stacks
Categories: Business & Economics
Type: BOOK - Published: 2016-11-23 - Publisher: Guilford Publications

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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval
Joy
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Pages: 195
Authors: Ana Tkalac Verčič
Categories: Business & Economics
Type: BOOK - Published: 2020-11-26 - Publisher: Emerald Group Publishing

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Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisa
Strategic Public Relations Leadership
Language: en
Pages: 186
Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2022-07-22 - Publisher: Taylor & Francis

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Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account
Research Handbook on Strategic Communication
Language: en
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Authors: Jesper Falkheimer
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Type: BOOK - Published: 2022-12-13 - Publisher: Edward Elgar Publishing

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Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions fro