Beyond the Familiar

Beyond the Familiar
Author :
Publisher : John Wiley & Sons
Total Pages : 185
Release :
ISBN-10 : 9780470976500
ISBN-13 : 0470976500
Rating : 4/5 (500 Downloads)

Book Synopsis Beyond the Familiar by : Patrick Barwise

Download or read book Beyond the Familiar written by Patrick Barwise and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.


Beyond the Familiar Related Books

Beyond the Familiar
Language: en
Pages: 185
Authors: Patrick Barwise
Categories: Business & Economics
Type: BOOK - Published: 2011-09-19 - Publisher: John Wiley & Sons

GET EBOOK

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the m
The Familiar, Volume 1
Language: en
Pages: 890
Authors: Mark Z. Danielewski
Categories: Fiction
Type: BOOK - Published: 2015-05-12 - Publisher: Knopf

GET EBOOK

From the author of the international best seller House of Leaves and National Book Award–nominated Only Revolutions comes a monumental new novel as dazzling a
Beyond East and West
Language: en
Pages: 379
Authors: John C.H. Wu
Categories: Biography & Autobiography
Type: BOOK - Published: 2018-02-28 - Publisher: University of Notre Dame Pess

GET EBOOK

When John C. H. Wu’s spiritual autobiography Beyond East and West was published in 1951, it became an instant Catholic best seller and was compared to Thomas
Beyond Slavery
Language: en
Pages: 213
Authors: Frederick Cooper
Categories: History
Type: BOOK - Published: 2014-06-30 - Publisher: UNC Press Books

GET EBOOK

In this collaborative work, three leading historians explore one of the most significant areas of inquiry in modern historiography--the transition from slavery
Beyond Philadelphia
Language: en
Pages: 306
Authors: John B. Frantz
Categories: History
Type: BOOK - Published: 2010-11-01 - Publisher: Penn State Press

GET EBOOK

The story of the American Revolution in rural Pennsylvania.