Download or read book Beyond MaxiMarketing written by Stan Rapp and published by McGraw-Hill Companies. This book was released on 1994 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.