Download or read book Behind the Red Suit written by Timothy P. Connaghan and published by Createspace Independent Publishing Platform. This book was released on 2017-03-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official course book for the International University of Santa Claus (IUSC) this 246-page book is a complete training course, written by one of America's most recognized, premiere Santas. Over 4,000 copies of this course book have been sold and over 3,500 have attended the IUSC's School4Santas in the past 15 years. Written for both Real Bearded and Theatrically bearded Santas, Mrs. Claus, and Holiday Professionals and Volunteers, this is one of the most comprehensive training books offered. Subjects covered include; A Brief History of Santa Claus - The Basics of Being Santa - #1 You are there for the Children - Working with Children - Special needs children & families - Grooming and Appearance - Your Image as Santa - Santas Magic Wardrobe - - Work Environments - Mall Santa or Private Event Santa? - Appearances at Special Events - Children's Parties & Home visits - Parades & Tree lightings - Entertainment & Presentation styles - Posing for Photos - Talking with Children - Answering Difficult Questions - Working with Pets - The basic business aspects of being a Santa - Marketing & Promotion -- Get a Head Start on the Holidays - Being prepared for the job - Checklists of supplies and equipment -- What Qualities do Great Santa's Possess - A Santa of Character. and how to HO, HO, HO School4Santas, officially The International University of Santa Claus, has been seen and featured on NBC, CBS, CNN, Fox News, the Discovery Channel, National Geographic, the Travel channel, the History Channel, in over a dozen documentaries and featured in the Wall Street Journal, Los Angeles Times and over 800 other news articles, radio and television news stories.