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Becoming a Category of One
Language: en
Pages: 292
Authors: Joe Calloway
Categories: Business & Economics
Type: BOOK - Published: 2003-08-14 - Publisher: John Wiley & Sons

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Looks at business lessons that have proven successful for other companies, and offers stategies, tools, and tips to help companies apply these ideas to their ow
Summary: Becoming a Category of One
Language: en
Pages: 29
Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: Primento

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The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison". This complete s
Becoming a Category of One
Language: en
Pages: 279
Authors: Joe Calloway
Categories: Business & Economics
Type: BOOK - Published: 2009-08-24 - Publisher: John Wiley & Sons

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A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly Becoming a Category of One reveals how extra
Play Bigger
Language: en
Pages: 202
Authors: Al Ramadan
Categories: Business & Economics
Type: BOOK - Published: 2016-06-14 - Publisher: HarperCollins

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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category desi
Return on Courage
Language: en
Pages: 182
Authors: Ryan Berman
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: Greenleaf Book Group

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Unlock Courage What do an astronaut, a Navy SEAL, the cofounder of Method, the former VP of communications at Apple, and the president of Domino’s all have in