Download or read book Basics Design 04: Image written by Gavin Ambrose and published by AVA Publishing. This book was released on 2006-04 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.