Download or read book Bankers in the Selling Role written by Linda Richardson and published by . This book was released on 1984-09-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to guide--subtitled A Consultative Guide to Cross-Selling--designed to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.