This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and dig

The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides g

Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates

What does theatre do for – and to – those who witness, watch, and participate in it? Theatre & Audience provides a provocative overview of the questions rai

What do we mean when we talk about the Arts? Culture? Communication? Audiences? In this book, the authors question the usual assumptions about these concepts an