Audience Analysis

Audience Analysis
Author :
Publisher : SAGE Publications
Total Pages : 177
Release :
ISBN-10 : 9781506339238
ISBN-13 : 1506339239
Rating : 4/5 (239 Downloads)

Book Synopsis Audience Analysis by : Denis McQuail

Download or read book Audience Analysis written by Denis McQuail and published by SAGE Publications. This book was released on 1997-07-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.


Audience Analysis Related Books

Audience Analysis
Language: en
Pages: 177
Authors: Denis McQuail
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1997-07-28 - Publisher: SAGE Publications

GET EBOOK

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv
Understanding Audiences
Language: en
Pages: 208
Authors: Andy Ruddock
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000-12-05 - Publisher: SAGE

GET EBOOK

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of
Impacting Theatre Audiences
Language: en
Pages: 258
Authors: Dani Snyder-Young
Categories: Performing Arts
Type: BOOK - Published: 2022-03-02 - Publisher: Routledge

GET EBOOK

This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dan
Audience Data and Research
Language: en
Pages: 190
Authors: Steven Hadley
Categories: Social Science
Type: BOOK - Published: 2023-12-04 - Publisher: Taylor & Francis

GET EBOOK

This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, managem
Revitalising Audience Research
Language: en
Pages: 278
Authors: Frauke Zeller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-10-24 - Publisher: Routledge

GET EBOOK

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established bou