Download or read book Applied Thematic Analysis written by Greg Guest and published by SAGE. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.