Anything For a T-Shirt

Anything For a T-Shirt
Author :
Publisher : Syracuse University Press
Total Pages : 332
Release :
ISBN-10 : 0815608063
ISBN-13 : 9780815608066
Rating : 4/5 (066 Downloads)

Book Synopsis Anything For a T-Shirt by : Ron Rubin

Download or read book Anything For a T-Shirt written by Ron Rubin and published by Syracuse University Press. This book was released on 2004-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping its rewards.” So begins this inspiring chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts—and vision—into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit for all. Forging a path across the city’s five boroughs, the marathon covers a daunting 26.2-mile course. Ron Rubin’s fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world’s largest block party: a gritty mixture of urban theater and kindly entrepreneurship. This event has honored the spirit of the moment, imbued competition with joy, and celebrated play. It put winning within the realm of every man and woman and became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half-million Americans now participate in the events. Equally significant, the book describes how Lebow scored his greatest personal victory by running in the marathon he created after being diagnosed with brain cancer.


Anything For a T-Shirt Related Books

Anything For a T-Shirt
Language: en
Pages: 332
Authors: Ron Rubin
Categories: Biography & Autobiography
Type: BOOK - Published: 2004-11-01 - Publisher: Syracuse University Press

GET EBOOK

Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping its rewards.” So begins this inspiri
Universe on a T-Shirt
Language: en
Pages: 250
Authors: Dan Falk
Categories: Science
Type: BOOK - Published: 2013-05-01 - Publisher: Skyhorse

GET EBOOK

No scientific quest is as compelling as the search for the key to understand the universe—the elusive unified “Theory of Everything”—a theory so concise
This Is Not a T-Shirt
Language: en
Pages: 218
Authors: Bobby Hundreds
Categories: Biography & Autobiography
Type: BOOK - Published: 2019-06-25 - Publisher: MCD

GET EBOOK

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genui
Rock Tease
Language: en
Pages: 196
Authors: Erica Easely
Categories: Design
Type: BOOK - Published: 2006-09 - Publisher: Abrams Image

GET EBOOK

The authors present 200 photos of the greatest rock T-shirts from three decades. The socio-fashion phenomenon, the creativity, and artistic freedom on display i
The Little Book Of T-Shirt Ideas
Language: en
Pages: 125
Authors: Michael Essek
Categories: Design
Type: BOOK - Published: 2019-03-19 - Publisher: Michael Essek

GET EBOOK

The Little Book Of T-Shirt Ideas - Proven Formulas And Frameworks To Help You Generate Original Ideas Fast.