अंतरराष्ट्रीय विपणन Antarrashtriya vipran (International Marketing) - SBPD Publications
Author | : Dr. Satish Kumar Saha |
Publisher | : SBPD Publications |
Total Pages | : 151 |
Release | : 2021-10-16 |
ISBN-10 | : |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Download or read book अंतरराष्ट्रीय विपणन Antarrashtriya vipran (International Marketing) - SBPD Publications written by Dr. Satish Kumar Saha and published by SBPD Publications. This book was released on 2021-10-16 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.International Marketing : Definition, Nature and Scope and Domestic Marketing vs International Marketing, 2. International Marketing Environment, 3. Decisions Relating Entry in the Foreign Market, 4. Product Planning for International Market, 5. Product Designing, 6. International Advertising, 7. Branding and Trademark, 8. Packaging and Labeling, 9. International Pricing, 10. International Price Quotation, 11. International Payments Terms and Methods, 12. International Distribution Channels, 13. International Marketing Logistic Decision, 14. Selection and Appointment of Foreign Sales Agent, 15. Export-Import Policy of India, 16. Export Trade, 16. Export Finance.