"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercia

"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercia

Written in a down to earth, non technical language which gives aspiring writers expert advice on how to break into this fast-growing field.

Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n