America's Corporate Art

America's Corporate Art
Author :
Publisher : Stanford University Press
Total Pages : 401
Release :
ISBN-10 : 9780804778428
ISBN-13 : 0804778426
Rating : 4/5 (426 Downloads)

Book Synopsis America's Corporate Art by : Jerome Christensen

Download or read book America's Corporate Art written by Jerome Christensen and published by Stanford University Press. This book was released on 2012-01-11 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.


America's Corporate Art Related Books

America's Corporate Art
Language: en
Pages: 401
Authors: Jerome Christensen
Categories: Performing Arts
Type: BOOK - Published: 2012-01-11 - Publisher: Stanford University Press

GET EBOOK

Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both duri
Art Studio America
Language: en
Pages: 0
Authors: Hossein Amirsadeghi
Categories: Antiques & Collectibles
Type: BOOK - Published: 2013-11-05 - Publisher: National Geographic Books

GET EBOOK

Large-format and illustrated with original photography: a fresh look at the current scene for art lovers and a unique introduction to the art world for the novi
The Unfinished Business of Unsettled Things
Language: en
Pages: 233
Authors: Bernard L. Herman
Categories: Art
Type: BOOK - Published: 2022-05-09 - Publisher: UNC Press Books

GET EBOOK

This book invites readers into a growing, dynamic conversation among scholars and critics around a vibrant community of artists from an African American South.
The Art of American Book Covers,1875-1930
Language: en
Pages: 0
Authors: Richard Minsky
Categories: Book cover art
Type: BOOK - Published: 2010 - Publisher:

GET EBOOK

From floral patterns to cityscapes, the boldest book designs of a golden age are gathered here in full color.
Dimensions of the Americas
Language: en
Pages: 40
Authors: Shifra M. Goldman
Categories: Art
Type: BOOK - Published: 1995 - Publisher: University of Chicago Press

GET EBOOK

This volume presents an overview of the social history of modern and contemporary Latin American and Latino art. This collection of thirty-three essays focuses