Download or read book All Eyes East written by M. Bergstrom and published by Springer. This book was released on 2016-04-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.