All about Flowers

All about Flowers
Author :
Publisher : Ohio University Press
Total Pages : 208
Release :
ISBN-10 : 9780804041140
ISBN-13 : 0804041148
Rating : 4/5 (148 Downloads)

Book Synopsis All about Flowers by : Thomas J. Mickey

Download or read book All about Flowers written by Thomas J. Mickey and published by Ohio University Press. This book was released on 2021-05-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.


All about Flowers Related Books

All about Flowers
Language: en
Pages: 208
Authors: Thomas J. Mickey
Categories: Gardening
Type: BOOK - Published: 2021-05-07 - Publisher: Ohio University Press

GET EBOOK

A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that
All About Flowers Book 1
Language: en
Pages: 55
Authors: Roxanne Jade Regalado
Categories: Gardening
Type: BOOK - Published: 2018-12-05 - Publisher: BookRix

GET EBOOK

Some of these flowers are grown at home in our very own garden, some I've seen during our outing in Balay Alibangbang (House of Butterfly) and some in a garden
Talks about Flowers
Language: en
Pages: 238
Authors: M. D. Wellcome
Categories: Fiction
Type: BOOK - Published: 1881-01-01 - Publisher: Library of Alexandria

GET EBOOK

Flowerevolution
Language: en
Pages: 417
Authors: Katie Hess
Categories: Health & Fitness
Type: BOOK - Published: 2016-11-15 - Publisher: Hay House, Inc

GET EBOOK

Flowerevolution is part traditional guidebook, part “choose-your-own-adventure”. From a stunning array of flower photographs, readers can choose the flowers
Favored Flowers
Language: en
Pages: 318
Authors: Catherine Ziegler
Categories: Social Science
Type: BOOK - Published: 2007-07-10 - Publisher: Duke University Press

GET EBOOK

Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. F