Aim for the Heart

Aim for the Heart
Author :
Publisher : CQ Press
Total Pages : 365
Release :
ISBN-10 : 9781506315263
ISBN-13 : 1506315267
Rating : 4/5 (267 Downloads)

Book Synopsis Aim for the Heart by : Al Tompkins

Download or read book Aim for the Heart written by Al Tompkins and published by CQ Press. This book was released on 2017-01-12 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al Tompkins teaches students about broadcast journalism using a disarmingly simple truth—if you aim for the heart with the copy you write and the sound and video you capture, you will compel your viewers to keep watching. With humor, honesty, and directness, award-winning journalist and author Al Tompkins bottles his years of experience and insight in a new Third Edition that offers students the fundamentals they need to master journalism in today’s constantly evolving media environment, with practical know-how they can immediately put to use in their careers. Aim for the Heart is as close as you can get to spending a week in one of Tompkins’s training sessions that he has delivered in newsrooms around the world, from which students: • Learn how to build compelling characters who connect with the audience • Write inviting leads • Get memorable soundbites • See how to light, crop, frame, and edit compelling videos • Learn how to leverage social media to engage audiences • Gain critical thinking skills that move your story from telling the "what" to telling the "why"


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The goal of this book is to help professional broadcast reporters, producers, and photojournalists tell stronger stories. It can serve as a guide for news manag