Ageing and Popular Culture

Ageing and Popular Culture
Author :
Publisher : Cambridge University Press
Total Pages : 264
Release :
ISBN-10 : 0521645476
ISBN-13 : 9780521645478
Rating : 4/5 (478 Downloads)

Book Synopsis Ageing and Popular Culture by : Andrew Blaikie

Download or read book Ageing and Popular Culture written by Andrew Blaikie and published by Cambridge University Press. This book was released on 1999-03-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the 'grey market' perpetuates the quest for eternal youth, the biological realities of deep old age are increasingly denied. Ageing and Popular Culture traces the historical emergence of stereotypes of retirement and documents their recent demise, arguing that although modernisation, marginalisation, and medicalisation created rigid age classifications, the rise of consumer culture has coincided with a postmodern broadening of options for those in the Third Age. With an adroit use of photographs and other visual sources, Andrew Blaikie demonstrates that an expanded leisure phase is breaking down barriers between mid and later life. At the same time, 'positive ageing' also creates new imperatives and new norms with attendant forms of deviance. While babyboomers may anticipate a fulfilling retirement, none relish decline. Has deep old age replaced death as the taboo subject of the late twentieth century? If so, what might be the consequences?


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