This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati