This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design

A complete guide to the process behind effective advertising design Advertising by Design is a brilliantly accessible approach to the creative process behind ef

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaig