Download or read book Advertising and compliance: A comprehensive guide for today's marketers written by Pasquale De Marco and published by Pasquale De Marco. This book was released on with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced and ever-changing advertising landscape, compliance with laws and regulations is more important than ever. Advertisers who fail to comply with the rules can face serious consequences, including fines, corrective advertising, and even criminal prosecution. This comprehensive guide provides advertising professionals, marketing managers, and anyone else involved in the creation or placement of advertising with everything they need to know to stay compliant. It covers all of the major topics in advertising compliance law, including: * The roles of the FTC, FCC, and NAD/NARB in advertising compliance * Truthful and accurate advertising claims * Deceptive advertising and unfair competition * Comparative advertising and endorsements * Advertising to children and special populations * Advertising in the digital age * Staying compliant in a dynamic advertising landscape This book is packed with practical advice and guidance, including: * How to avoid common advertising compliance pitfalls * How to develop an effective advertising compliance program * How to respond to advertising compliance challenges * How to stay up-to-date on the latest advertising laws and regulations Whether you're a seasoned advertising professional or just starting out, this book is an essential resource for anyone who wants to stay compliant and avoid costly mistakes. **Key Features:** * Comprehensive coverage of all major topics in advertising compliance law * Practical advice and guidance for avoiding common advertising compliance pitfalls * In-depth analysis of recent FTC, FCC, and NAD/NARB decisions * Up-to-date information on the latest advertising laws and regulations Don't let advertising compliance be a headache. Order your copy of **Advertising and Compliance: A Comprehensive Guide for Today's Marketers** today! If you like this book, write a review!