Download or read book Advances in Business and Management Forecasting written by Kenneth D. Lawrence and published by Emerald Group Publishing. This book was released on 2010-08-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.