This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strat

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communica

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec